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Ford

Oliver Agency   |   2021 - PRESENT   |   Lead Writer UK & Europe

As one of the world's leading automotive and technology brands, Ford has a vehicle that speaks to everyone. I just helped make sure the vehicle's did.

 

From Ford's city runarounds, to their all-terrain workhorses, the seventh-generation Ford Mustang, and the new E-Transit, Ford's Four Pillars have been given a splash more joy. After all, driving a Ford is fun. 

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all-new Ford Mustang, Aitchisoncreative, John Aitchison, Creative Director

Meet the 2024 Ford Mustang. 
The seventh generation of a global icon.

 

Where Mustang is concerned,

more is more. 

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More power.

More technology. More attitude. 

And loads more

surprises.

Ford Mustang

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Head of Copy, Ford UK & Europe, Oliver Agency, Aitchisoncreative, John Aitchison, Creative Director

The 2023 Ford Mustang doesn't have fans. It has fanatics. People who crave scraps of information and 'spy shots'.

We created a CRM programme that taps into this obsession. Seven exhilarating stories on the seventh-generation Ford Mustang have been created to keep customers engaged from the launch to the 'order now' stage at the end of 2023.

All-new Ford Mustang, Head of Copy, Ford UK & Europe, Oliver Agency, Aitchisoncreative, John Aitchison, Creative Director
All-new Ford Mustang, John Aitchison, Creative Director

Ranger Raptor

All-new Ford Ranger Raptor, John Aitchison, Creative Director

As the name might suggest, the Ford Ranger Raptor is a bit of a beast. 

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288hp delivered through the all-wheel drive system for amazing capability on and off the road. 

The pick-up segment is the fastest growing one in the UK and Europe. And the Ford Ranger is setting the bar. High.

Not only does it mean business in tough terrain, it also looks the business on the school run. Luxurious leather trim, the latest technology and exceptional loadspace capability sit behind a snarling V6 which boasts a 'Baja' beach mode. 

It's all very Jekyll and Hyde. And it's all a whole lot of fun. 

E-Transit

Ford E-Transit

The van that keeps Britain running is leading the charge (pardon the pun) in the electric revolution.

 

Cost and range have been prohibitive for 'white van man' and fleet managers. Until now. The E-Transit Offers up to 317km of range on a single charge. It also offers the same load space as the current I.C.E Transit and a max. load capacity of 1,750 kg. 

 

These are the reassurances customers need in the move to electrified, zero emissions driving. Knowing that zero has changed. 

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